How to Predict Results from SEO - and How Not To - by Wil Reynolds

How to Predict Results from SEO - and How Not To - by Wil Reynolds
Should you spend the time and money to optimize your site to get higher rankings for certain keywords? How much extra sales will you achieve? What's your Return On Investment (ROI).
When you're trying to predict results you'll get from organic search engine optimization -- especially ROI -- you find all sorts of complications. Let me outline problems you'll encounter in click-through rate data, personalized search, as well as changes in the search engine results pages: image results, local results, shopping results, and news results. Then, I'll explain where to get the best data to predict your ROI.

Web Presence is Simple - Local Web Promotion not so much

   People are looking for you and your business on the internet.
  70% of US households use the Internet as an information source when shopping locally for products and services. (Kelsey Group)   Product research and comparison shopping happens online, but 67% of those purchases happen offline. (Accenture)
  43% of all searches on Google include a geographical identifier (city, town or zip code).
  86% of those people followed up with a phone call.
  61% of those people ended up making a purchase offline.
  25% of all commercial Internet searches are conducted by users looking for local merchants. (Kelsey Group)

   People EXPECT you and your business to be on the internet.
For the first time in history, the majority of consumers are using the Internet rather than the phone book to find local products and services.
And local search is an area where local businesses can compete on a level playing field with larger name brands.

Old paper advertising mediums simply do not have the capacity to display the features and content that every local business owner should be using…
  *  Links to your website, ecommerce page or blog
  *  Up to 10 pictures of your business
  *  Videos of your business, products or services
  *  Downloadable special offer coupons
  *  A map with directions to your business

Most of these internet local listings are free
All that is required is basic business info, hours, tagline, logo, photo and some time.

   Web Presence is Simple
A free website?  Just something for the business card?

• http://sites.google.com/
• http://business.gogopin.com/
• http://wix.com
• http://orbs.com
• http://webs.com

A free blog?  Just to demonstrate your digital presence?

• http://blogspot.com/   (You need gmail account)
• http://wordpress.com
• http://posterous.com
• http://tumblr.com

Check out ScribeFire to help with your blog posting.

   Local Web Promotion is Not
Helping people with their Local Web Promotion since 2010.
Explain the options. Advise on a course. Create the structure. Connect the pieces. Plan the maintenance.

Start with a Gmail account.
Claim your Google Places Business Listing.
Create your Google Personal Profile.
Create a Google Blogspot blog.
Create a Google Sites website.
Open a Google Analytics Account to track your websites and blogs.
Open a Google Picasa account for storing photos used on your sites.
A Google Youtube channel can store your videos.
An iGoogle portal can show your other site's RSS feeds.
A Wordpress blog would be useful.
A Posterous blog will take your email sent to it and put it on all your blogs.
Tumblr blogs have their adherents.
A YELP Business page is crucial for some businesses.
Bing Business Portal will give you a Business page for free.
Yahoo has a business center as well.
A GoGoPin business website can do tricks with your FaceBook Page.
And of course Biznik, LinkedIn, Yellowpages, Superpages and other local linstings.

David Anders   The Computer Guy, Seattle  (206) 296-8438
Or email me at - mailto:localwebpromotion@gmail.com

My Local Web Promotion Blogs
http://localwebpromotion.wordpress.com
http://localwebpromotion.posterous.com
http://localwebpromotion.blogspot.com

How a Shoestring Staff With a Minuscule Budget - Viral Marketing - Web Presence

How a Shoestring Staff With a Minuscule Budget Turned Mondays Meatless

Read more: http://www.bnet.com/blog/food-industry/how-a-shoestring-staff-with-a-minuscule-budget-turned-mondays-meatless/3274#ixzz1QV3UdQ10

And the amazing part is that all this happened with zero advertising, no fancy PR firm and a shoestring staff.

Build a presence online: Although this concept is obvious these days, it’s still not easy to do. In January 2009, there was just one blogger who was regularly touting meatless recipes on Mondays. Today there are more than 150, including the Food Network’s Dish blog. Elam, who — full disclosure — is a friend, says he engaged bloggers by highlighting them on Meatless Monday’s site with a wall of fame.

My Tagline - David Anders  The Computer Guy, Seattle  Local Web Promotion, Web Presence

Searching for help with your business promotion online Video

Created in less than 10 minutes with help from Google

http://www.youtube.com/watch?v=SJS0bQUHEWw&hl=en_GB&fs=1

Email Basics Blog

Email Basics - Things You Should Know Multiple Email Clients View Online You can have two or six email clients viewing your email at the same time. Why would I do that? If your email exists in two email clients, you have a backup of your email available at any time. This can be useful in troubleshooting email problems. If one email client corrupts and loses all your email you have a backup. I use Webmail in my browser for my email?? You can also use an email client to access your Gmail, or AOL, or HotMail or Yahoo email. You may find that useful. Thunderbird and Postbox Express are two free email clients for Windows and Macintosh. Email Backup - IMPORTANT If you feel your email records are important, and you do not backup your email, you may be seeking disaster. Macintosh - Email Backup is an easy to use, automated email backup solution. I have not tested this utility extensively. There is a free and pro version $10 Download Windows - Static Email Backup can easy backup your message store from Windows Mail, Outlook Express, Windows Live Mail, Outlook, Becky!, Thunderbird, IncrediMail and Eudora. $50 for all client support $25 for one client. Download Trial Email Maintenance - IMPORTANT Almost All Email Clients require monthly maintanence. If not done, you can lose all your emails and addressbook. If the email database becomes too large, it it is not compacted once in a while, or rebuilt the danger of loss increases. Sending an email to the trash is not enough, you have to empty the trash also. Macintosh Entourage - Start Entourage with option key down and select Compact database: Use this option to compact and to back up the current database files. You can use this option to help recover some space from the database. SEE Entourage HowTo Why It’s Critically Important to Backup Entourage Mac and Win Thunderbird - To reclaim that space for the current account and compact folders in Mozilla Thunderbird, Netscape or Mozilla: * Select File | Compact Folders from the menu. If your folders are big and you have deleted lots of (large) messages since the last compacting, this can take some time. Thunderbird Tips Windows Outlook - The larger your PST file gets, the more chances are for it to become damaged. This happens because, while the PST file size is increasing, Outlook needs more and more resources to complete your tasks, so it becomes slower and more prone to errors. To Force Compact Databse In folder view, right click on Personal Folders click on Properties for "Personal Folders" Click on the Advanced... button Click Compact Now button How to repair Outlook folders Outlook Tips Email Help & Support Helpful Emails - The Other Basic Subjects Backup Basics Monthly Maintenance Basics File Recovery Basics Build Your Web Presence Google Local Business Send Fancy HTML Emails Common Computer Mistakes Email Basics HowTo Break Email And, My Other Links My YELP Business Profile My Google Profile My Google Places My Thumbtack Ad My DavidAnders Blog My ComputerGuySeattle Blog My FaceBook My LinkedIn My Biznik My LiveJournal My Posterous My Tumbler My WordPress My Google Website My AllExperts Statistics If you know someone interested in this information, forward it to them with this link. FORWARD (their email addresses are not saved and are deleted after use) You can view this document on a webpage HERE        ©2011 The Computer Guy, Seattle | davida3292@aol.com

This Post was pasted from Thunderbird to Firefox

[This is being written in Thunderbird email client on a Mac]
An email about Creating the structure of your Web Presence for your Local Web Promotion was written
It contained links and a signature with a PNG logo image that was originally on my Laptop Hard Drive
the signature also contains mailto:  links and a blogsite link.
The email was in Thunderbird on a Mac and pasted into Scribefire in Firefox on the Mac.
It was posted to my wordpress.com blog by Scribefire and was faultless.
I will copy, paste and post this with scribefire to the three blogs below

http://scribefire.com

http://davidanders.wordpress.com

http://computerguyseattle.blogspot.com/

http://davidanders.tumblr.com

--
 

David Anders
The Computer Guy, Seattle
davidanders@gmail.com
Local Web Promotion, Seattle
localwebpromotion@gmail.com
My WordPress Blog
(206) 286-8438

Using ScribeFire to post to your blogs

[This is being written in Thunderbird email client on a Mac]
An email about Creating the structure of your Web Presence for your Local Web Promotion was written
It contained links and a signature with a PNG logo image that was originally on my Laptop Hard Drive
the signature also contains mailto:  links and a blogsite link.
The email was in Thunderbird on a Mac and pasted into Scribefire in Firefox on the Mac.
It was posted to my wordpress.com blog by Scribefire and was faultless.
I will copy, paste and post this with scribefire to the three blogs below

http://scribefire.com

http://davidanders.wordpress.com

http://computerguyseattle.blogspot.com/

http://davidanders.tumblr.com

--
 

David Anders
The Computer Guy, Seattle
davidanders@gmail.com
Local Web Promotion, Seattle
localwebpromotion@gmail.com
My WordPress Blog
(206) 286-8438

... and the Luminously Trivial.: Welcome.

... and the Luminously Trivial.: Welcome.: "I've switched to Blogger so that I can link to the other blogs I love. The Biennale/Istanbul blog will still be available at ellenziegler.t..."

LWP - Choosing a Password

If you plan to increase or begin your Local Web Promotion, choosing a password to use on all the sites and pages you create is one of the first steps.
Forgetting passwords (especially many passwords) is a common problem.
Choose a word that is 8 characters or longer.
Choose a word that contains an 'A' 'S' 'O' 'I' 'L'
Change the A to an @
Change the S to an $
Change the O to a 0 (zero)
Change the i to a ! (upside down i)
Change the l (el) to a 1 (one)
Etc.
Some sites require all or some of these - letters, numbers, symbols, capital letters, lowercase letters.
Most sites require 8 or more characters.
Use a database or list to keep track of your sites, pages and passwords.
Write them down three times and tape one to the ceiling.
I have developed such a database and will post it online, soon.

--

David Anders
The Computer Guy, Seattle
davidanders@gmail.com
Local Web Promotion, Seattle
localwebpromotion@gmail.com
My WordPress Blog
(206) 286-8438

Posted via email from David Anders The Computer Guy

Mac Thunder Sig Test

macintosh thunderbird v3.1 signature test

--
David Anders
The Computer Guy, Seattle
Local Web Promotion, Seattle
My WordPress Blog
davidanders@gmail.com
(206) 286-8438

Posted via email from David Anders The Computer Guy