Tuesday, June 28, 2011

Web Presence is Simple - Local Web Promotion not so much

   People are looking for you and your business on the internet.
  70% of US households use the Internet as an information source when shopping locally for products and services. (Kelsey Group)   Product research and comparison shopping happens online, but 67% of those purchases happen offline. (Accenture)
  43% of all searches on Google include a geographical identifier (city, town or zip code).
  86% of those people followed up with a phone call.
  61% of those people ended up making a purchase offline.
  25% of all commercial Internet searches are conducted by users looking for local merchants. (Kelsey Group)

   People EXPECT you and your business to be on the internet.
For the first time in history, the majority of consumers are using the Internet rather than the phone book to find local products and services.
And local search is an area where local businesses can compete on a level playing field with larger name brands.

Old paper advertising mediums simply do not have the capacity to display the features and content that every local business owner should be using…
  *  Links to your website, ecommerce page or blog
  *  Up to 10 pictures of your business
  *  Videos of your business, products or services
  *  Downloadable special offer coupons
  *  A map with directions to your business

Most of these internet local listings are free
All that is required is basic business info, hours, tagline, logo, photo and some time.

   Web Presence is Simple
A free website?  Just something for the business card?

A free blog?  Just to demonstrate your digital presence?

Check out ScribeFire to help with your blog posting.

   Local Web Promotion is Not
Helping people with their Local Web Promotion since 2010.
Explain the options. Advise on a course. Create the structure. Connect the pieces. Plan the maintenance.

Start with a Gmail account.
Claim your Google Places Business Listing.
Create your Google Personal Profile.
Create a Google Blogspot blog.
Create a Google Sites website.
Open a Google Analytics Account to track your websites and blogs.
Open a Google Picasa account for storing photos used on your sites.
A Google Youtube channel can store your videos.
An iGoogle portal can show your other site's RSS feeds.
A Wordpress blog would be useful.
A Posterous blog will take your email sent to it and put it on all your blogs.
Tumblr blogs have their adherents.
A YELP Business page is crucial for some businesses.
Bing Business Portal will give you a Business page for free.
Yahoo has a business center as well.
A GoGoPin business website can do tricks with your FaceBook Page.
And of course Biznik, LinkedIn, Yellowpages, Superpages and other local linstings.

David Anders   The Computer Guy, Seattle  (206) 296-8438
Or email me at - mailto:localwebpromotion@gmail.com

My Local Web Promotion Blogs
http://localwebpromotion.wordpress.com
http://localwebpromotion.posterous.com
http://localwebpromotion.blogspot.com

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