And the amazing part is that all this happened with zero advertising, no fancy PR firm and a shoestring staff.
Build a presence online: Although this concept is obvious these days, it’s still not easy to do. In January 2009, there was just one blogger who was regularly touting meatless recipes on Mondays. Today there are more than 150, including the Food Network’s Dish blog. Elam, who — full disclosure — is a friend, says he engaged bloggers by highlighting them on Meatless Monday’s site with a wall of fame.
My Tagline - David Anders The Computer Guy, Seattle Local Web Promotion, Web Presence